Physical marketing may seem like a thing of the past. However, the smartest marketers have found out that this may not be the case.

With the digital marketing world only becoming increasingly saturated, Print and Post is a refreshing concept for consumers.

That’s not to say Print and Post can be done with no technological input, but learning how to combine the two, we think, is a recipe for success.

The Problem.

Whilst new digital technologies are great and exciting, everyone has access to the same resources. As a result, audiences are spammed with thousands of promotional emails that all look very similar. The more this happens, the lower the engagement of the consumers, as not only do they get bored, but they don’t feel special anymore- taking away that emotional connection marketing once used to give them.

Competitive and saturated markets now mean that brands must go above and beyond to stand out and get noticed by consumers. The perfect place to start is personalisation. Consumers love to feel cared for and acknowledged, these are both things that direct mail services can provide.

So, What’s The Solution?

Print and Post was designed as a solution to a simple problem- how to create high-quality personalised print without the physical hassle. It really is genius. Who says you have to pick between digital or physical? A hybrid approach is the perfect answer.

At Inter-Direct, we have a range of state-of-the-art inkjet and laser printers as well as relations with specialist machinery providers, meaning we make all of your printing requirements possible. Another one of our saving graces is our automated folding, bundling and insertion machines. Did you know they can work through 2,500 envelopes an hour! Pretty impressive, if we do say so ourselves…

We know that one of the main benefits of digital marketing is not having to worry about mail delivery. The opportunities for it to go wrong are endless. However, with Print and Post, this is no longer an issue. Digital technologies have made it possible to hit the tightest of deadlines, with Inter-Direct even providing same-day delivery. And just to give you peace of mind, real-time tracking is available to keep you updated every step of the way.

Additional Benefits.

Just in case you needed any more persuading as to why this is the way forward, just take a read of this.

Lower costs- we understand that people’s main concern about starting to do direct mail is the cost, however, Print and Post is a great way to lower costs. An example of this is its print on demand feature, meaning there is no need to order in bulk if not required and could potentially go to waste. Due to newly developed machinery, there are also lower labour costs, meaning not only lower costs but also fewer mistakes.

At Inter-Direct, we also make conscious efforts for our processes to be as environmentally friendly as possible. We offer a range of sustainable materials, such as paper-wrapping to eco-friendly art papers. Where possible, documents will now be electronic to help reduce waste and paper used.

How To Get Started.

Now that you’ve seen how smart and beneficial this process is, you might be wondering where to even begin.

Get in touch today and one of our colleagues will get back to you to discuss how our Print and Pack system could benefit your company!