DATA

INCREASE YOUR ROI,
IMPROVE CUSTOMER
SATISFACTION & ELEVATE
RESPONSE RATES

CLEAN. ENHANCE. BUILD

GREAT DATA MANAGEMENT IS ESSENTIAL FOR GOOD BUSINESS.

Data management is used to cleanse, enhance and build your data. Cleaner data helps increase your return on investment, improve customer satisfaction and elevate response rates. We all have a responsibility under the Data Protection Act to keep data as accurate as possible.

There are a variety of data sources available to any business: internal data is usually held within your ERP, CRM, eCommerce and email systems; voluntary customer data is typically provided at the point of sale, online, by telephone or via surveys; purchased data which can be of varying qualities; and public data which can be assimilated from online sources, trade directories and other resources. It is important to review collation methods in order to improve accuracy from the outset.

Data should be accurate, consistent, enhanced, personalised, segmented, ideally opted-in, secure and, of course, legally compliant. Our data team has the experience to clean, manage, enhance and segment your lists to maximise your return on investment by increasing your response rates. Campaign metrics improve through targeting your audience more intelligently and directly, lowering the rate of returned mail, reducing bounced emails and ensuing you call the right phone numbers.

We provide rigorous data processing and preparation to ensure your mail meets all international and domestic formatting and posting requirements. We purge, merge and de-dupe data to minimise unnecessary communications, saving you money on postage costs, reducing wastage, improving your brand image and customer retention. It helps you reach decision makers and helps you make better-informed decisions.

OUR SERVICES

STRUCTURE. MANAGE. GROW.

How your data is handled and managed can be key to success; data cannot be left to stagnate, it needs to be continuously cleaned. It makes good business sense for most companies to outsource data management to a specialist with a high level of expertise. Let us help you structure, manage and grow your data, leaving you to get on with growing your business.

SECURE DATA
STORAGE

Data security is our utmost priority; rest assured we are compliant with the Data Processing Act and follow the Data Marketing Association (DMA) Code of Practice. All our data is stored and managed in a highly secure electronic environment.

DATA CONSOLIDATION
SERVICES

It’s not unusual to have data coming from multiple systems and sources. Usually, this data needs to be merged in one central clean data repository. Deduping reduces costs, prevents annoying your customers, helps reduce errors and can also reduce data management costs.

POSTCODE ADDRESS FILE (PAF) VERIFICATION

Maximise your postage savings by screening your mailing data against the Post Office Address File (PAF). It can help refine your data, taking advantage of gone-away suppression to remove any recipients that may have moved and also helping with bereavement suppression.

ROYAL MAIL &
DSA SORTATION

We can sort your data in a range of ways so that it is compliant for Royal Mail or Downstream Access companies (DSA’s). For larger mailings, it is essential to sort your data in order to take advantage of lower postal costs.

DATA
PROCUREMENT

There are many ways to grow your database but developing your own list can only take you so far. We are able to assist in the procurement of third-party databases with high-quality and verified data to boost your numbers for current and future campaigns.

DATA
SEGMENTATION

Degmenting provides the most cost-effective and productive campaign targeting. We can advise on how to collate, extract and procure segmented data, as well as work with existing segmented data to adapt campaigns for optimal targeting and personalisation.

GDPR
COMPLIANCE

The General Data Protection Regulation applies in principle to all automated personal data processing, and in some cases, manual processing of any personal data linked to the EU. We can advise on GDPR compliance and of course, we are GDPR compliant in all our actions on your behalf.

MAILING PREFERENCE
SERVICE (MPS) CLEANING

The Mailing Preference Service (MPS) enables consumers to have their details in the UK removed from commercial mailing lists. The MPS service file is updated on a monthly basis and is an essential tool for regular cleaning, helping ensure you comply with the Data Protection Act.

GONE-AWAY
PROCESSING

Returned mail is usually routed directly to us. The contents are processed according to your specification. We remove ‘gone-away’ recipients or incorrect mailing addresses from your databases, improving the targeting of future mailing campaigns and minimising future delivery issues.

DATA
CAPTURE

We can process all manner of data, from GDPR compliant competition entries and reply cards to surveys and customer orders. Our expert operators accurately and efficiently process thousands of forms a day. If you are unfamiliar with the GDPR requirements for data capture, please contact us for advice.

SALUTATION
BUILDING

We can provide services to assign salutations to your data (Mr, Miss, Dr for example). Many recipients of direct mail are unhappy when they receive mailings without any, or the correct salutation. Additionally, it adds even more personalisation opportunities if you can utilise this data within your campaigns.

VARIABLE DATA PRINTING
(VDP) PERSONALISATION

VDP allows us to tailor-fit a direct mail package to recipients based on relative data and tend to have higher ROIs due to better targeting and a higher perceived relevance due to more deep personalisation. When used correctly can open up more opportunities. We offer full VDP personalisation services.

SPEAK TO AN EXPERT

Drop us a message here and we’ll get back right to you. If you’re not one for filling out forms, drop us a direct email to getintouch@inter-direct.co.uk, or call us on +44 (0) 1293 312001. See how partnering with InterDirect can help empower and support your business.

WHAT OUR CLIENTS SAY

Great minds think alike. Join our happy customers and partner with us today.

“Committed to delivering a best in class service”

We took the decision to outsource our direct mail business and in choosing InterDirect have found a supplier that is committed to delivering a best in class service. They constantly look to make improvements to their operation and always consult with us across all aspects of the mailing processes that affect our business to ensure we are all on the same page. Having a mailing partner we can trust to look after our interests is amazing and frees up our time to focus on other areas of the business.

TECH PROVIDER COMPANY

“Handle our business with ease”

The direct mail marketplace is so competitive, but a vital stage of our supply chain. InterDirect handle our business with ease and provide fantastic rates for both domestic and overseas mail. Highly recommended.

PRINT MEDIA PUBLISHER

“One stop solution”

The appointment of InterDirect to manage our mailing business was a natural next step for us. We work with their other group businesses InterMedia for retail distribution and InterSend for eCommerce fulfilment, so having our mailing business with InterDirect has given us a one-stop-solution with a supplier we absolutely trust.

MAGAZINE PUBLISHER