When it comes to marketing your business, it’s easy to overlook traditional marketing methods; but printed materials such as flyers, brochures, and postcards remain powerful tools.

Your in-house designer has conjured up a host of call-to-action-worthy material, now all that’s left to do is ensure it reaches the right audience. Easy, right? Choosing the right print and post service provider is essential if you want to deliver your direct mail in a cost-effective and efficient manner – this is where InterDirect comes in. 

This guide presents key factors to consider when outsourcing your print and direct mail, advising on everything from costs to quality control and turnaround time.

Understanding Your Needs

Before you choose a print and mail service, it’s important to assess the type of marketing materials you plan to send. Flyer printing and distribution is often used for promotions or limited-time offers, while bulk mail may be more suitable for larger campaigns or monthly newsletters sent to a broad audience, at once. Understanding your goals will help determine the best service for your needs.

Print and Mail Services For Your Business

Flyer Printing: If you’re sending out a small batch of flyers or invitations, you’ll want a print service that specialises in high-quality, quick-turnaround printing. Many services offer affordable options for small print runs, which is ideal for businesses that need a targeted, low-volume marketing approach.

Bulk Mail: For larger campaigns, bulk mailing services can save both time and money. These direct mail printing services offer discounts on postage for large quantities of mail. It’s essential to work with a service that understands bulk mailing regulations and offers targeting options, such as address lists or geographic areas, to ensure your materials reach the right target audience.

Personalisation: These days, many modern printing and mailing services offer a suite of customisation features, from variable data printing to specialty envelopes, and beyond. Personalising each piece of material with the recipient’s name makes the communication more friendly and engaging – as though you’re talking to an old friend, not selling a service. This type of mail often receives higher engagement rates than generic mass mailings.

Factors to Consider When Choosing a Service

Cost: Like many things in life, you get what you pay for (most of the time, anyway). It’s important to compare pricing across different print and mail services, ensuring your budget doesn’t take a beating. 

While bulk mail can offer significant savings, it’s important to ensure that the quality and delivery times meet your standards. Ask your supplier for a breakdown of the costs, including any additional fees for customisation, shipping, order size, or otherwise. 

Turnaround Time: How quickly do you need your materials printed and delivered? Some services offer expedited printing, but at a higher cost. Plan ahead to avoid unnecessary rush fees.

We offer customised print solutions to meet a variety of requirements, from branded packing notes and marketing materials to beautifully-designed bespoke packaging. Our flexible approach ensures cost-effective printing with fast turnaround times.

Quality Control: The last thing you want is to send out poorly printed materials. Look out for services with a solid reputation for quality printing and reliable mail delivery. 

At InterDirect, we offer the highest level of print production quality at the best price. From preferential buying terms with a number of the UK’s leading printers to the latest inkjet and laser printing technology, plus access to a network of print partners with specialist niches and machinery – we ensure your marketing materials are produced with exceptional precision, consistency, and efficiency. 

Tracking and Reporting: Some print and mail services offer tracking capabilities, allowing you to monitor the progress of your mail campaign. This is especially useful for bulk mailings, helping you assess the effectiveness of your marketing efforts and make adjustments where necessary. 

Customer Service: A strong customer service team can make all the difference between a thriving business and one that may struggle. Choose a provider with a reliable support team to help assist with design enquiries, mailing regulations and any troubleshooting needs throughout your campaign. 

Choosing the right print and mail service for your business can significantly impact the success of your marketing efforts. By considering factors like your materials’ format, volume, customisation needs, and delivery timelines, you can select a service that best meets your objectives while saving you time and money. Whether it’s a flyer for a local promotion or a bulk mailing campaign, the right service ensures your business’s message reaches the right audience with maximum impact.

For more information on our complete mailing solutions, contact one of our experts on getintouch@inter-direct.co.uk.