Every business seems to have email marketing nowadays, but is it really making a difference? How many conversions are you really getting from emails?

At first glance, it may seem that the emails are the problem, but have you ever thought the problem may lie within your mailing list?

What even is a bad mailing list?

Wrong audience- are you sure your emails are directed towards the right people? It is important to remember that if the product the email is promoting doesn’t appeal or align with the people on your mailing list, it’s likely that your emails will be ignored, leaving you with low conversion rates.

Low Deliverability- if you haven’t cleared your mailing list in a while, there is a high chance that not all your emails are getting delivered. Invalid email addresses could cause bounce backs, or spam emails to customers from years ago may end up in complaints, all affecting your brand’s reputation.

Low engagement- making subscribers feel special is the key to maintaining good customer relationships. So, let’s face it, sending generalised emails sporadically is not going to cut it.

Overspending and underperforming? – If the majority of your audience isn’t engaging, what is the point in spending more than necessary for a huge mailing list?

Do any of these sound a little too familiar? Don’t panic, as luckily for you, we’ve got all the answers….

Quick Fixes

It may seem daunting at first, but it actually won’t take that much work to sort these problems. Just think smarter, not harder.

Declutter your mailing list- before implementing any other strategies, it’s important to get rid of what’s dragging you down. Get rid of any fake or inactive emails, being careful to differentiate between who’s on your mailing list service and who is on the direct mail list.

Change your audience- if your emails to appeal to subscribers, unfortunately success will never arise. Instead of adding any offer to help get as many people to sign up as possible, change your marketing messaging so that it attracts only your ideal customer. Although you may end up with a smaller mailing list, conversion rate will be much higher.

Personalisation- you can curate the most perfect mailing list possible, but if people don’t feel seen and heard it’s a pointless exercise. Using information such as their names and website behaviour is a great way to personalise emails, leading to higher engagement.

These fixes are simple but effective. Within a few hours you could have the best mailing list service in your industry. So, why not give it a try?

Feel like going the extra mile?

Why not try targeted direct mail. High response rates, less competition, memorable – these are just a few of the benefits Direct Mail can bring you. If you’re looking to secure more sales this could be the perfect solution.

At Inter-Direct we pride ourselves on providing the most timely and cost-efficient direct mail delivery service. Our buying power means that printing and material costs are lower for you, whilst still ensuring top quality.

We also use environmentally friendly materials where we can, recycling all our wastepaper and optimising transport to help reduce our carbon footprint.

Get in touch with us today to find out more.