It seems everywhere you look we’re dominated by screens, whether you’re commuting on the tube, sitting in a waiting room, or walking down the street – so it’s easy to assume that digital marketing is the main driving force when it comes to delivering campaign results. But print advertising is far from obsolete. In fact, it continues to drive meaningful results, especially when integrated with existing print and mail services. You just have to find the sweet spot.

 

In this article, we explore why print remains a vital part of the modern marketing mix – and how you can implement it in your next big business strategy.

The Power of Print Advertising

A Tactical Connection Digital Can’t Replicate

Unlike fleeting digital ads, print materials offer a physical, tactile experience that creates stronger emotional connections – much more so than an email landing in your inbox. Flyers, brochures, and any form of direct mail advertising often stay in homes longer, therefore, are likely to be passed between more hands and read multiple times.

Generally speaking, print is often perceived as more trustworthy. According to research from Liberty Express Ltd, the act of touching paper creates a physical interaction that can make the information more personal and trustworthy. This psychological impact means people are more likely to engage with a printed ad than a pop-up or online banner, giving brands that use printing and distribution companies that credibility edge.

Print Mail: Part Of The Family?

Consumers are bombarded with hundreds of digital ads every single day. Print helps break through the noise with less competition for attention, especially when delivered through print and mail services that target specific households or businesses – an important aspect of any marketing campaign strategy.

In addition, a digital ad may disappear in seconds, while a well-designed print piece can sit on a desk, counter, or fridge for days or weeks on end, reinforcing brand messaging (rather subconsciously, too) over time.

Why Direct Mail Still Works

 

Print, With Data Thrown In Too

With refined data and segmentation techniques, direct mail advertising now offers the same, sought-after targeting power of digital, but with higher open rates and response levels. It’s especially effective for local campaigns, B2C outreach, and re-engagement efforts.

A Marriage Of Print & Digital for Maximum Impact

Like all the best things in life, print and digital are best served as a pair. Instead of viewing these as two opposing forces, it’s worth considering how they can work together to form a more powerful marketing strategy.  

Businesses can easily tap into QR codes, personalised URLs, or AR features to bridge the gap between physical and digital, creating a seamless brand campaign experience that not only enhances customer engagement and ROI, but helps reinforce brand messaging across multiple touchpoints.

For example, high-quality print catalogues can serve as a marketing tool and source of inspiration to customers. A luxury brochure can convey textures, colours, and ornate product details in a way that digital simply cannot, providing an almost immersive experience for the customer.   

How Printing and Distribution Companies Add Value

End-to-End Campaign Management

Leading printing and distribution companies like InterDirect don’t just produce the hard-hitting materials – they help you piece together every stage of your campaign. From the initial dreaming phase down to the strategy, design, distribution, and tracking – setting up your business for optimal performance.

Examples Of How Print Advertising Can Benefit Your Campaign:

• Local campaigns targeting specific postal areas
• Brand awareness efforts that need to make a physical impact
• Customer loyalty programs or product launches
• Reaching demographics that are less active online

 

Why You Should Consider InterDirect 

 

When it comes to delivering results across print and digital, InterDirect offers the full package. We combine creative expertise with strategic thinking to manage your campaigns seamlessly, from concept to completion. 

 

With a proven track record across industries like retail, logistics, automotive, and healthcare, we know how to drive engagement and ROI. Our integrated services include everything from data-driven targeting to in-house pick, pack, distribution, and direct mail – ensuring consistent quality and efficient delivery across every touchpoint. 

 

Whether you’re planning a national rollout or a local test, our scalable solutions flex to fit your needs. With InterDirect, you’ll benefit from one point of contact who understands your brand, coordinates every moving part, and helps you bring campaigns to life – both online and offline.

 

So, what have we learnt? Print isn’t dead – it’s simply evolved. Digital may lead in volume, but print advertising continues to outperform in both depth and impact, every time. With the help of expert printing and distribution companies, marketers and businesses alike can create integrated, results-driven campaigns that truly resonate with their target audience. Sometimes it’s simply better to work together…